Red Bull Energy Drink
Red Bull Sugarfree

Red Bull gives you wings

Especially developed for times of increased exertion. Red Bull's effects are appreciated throughout the world by top athletes, busy professionals, active students and drivers on long journeys.

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Always diving in head first

In 1987, Red Bull Energy Drink (in blue-silver cans) was launched in Europe (Austria). From day one, Red Bull has been giving wings to people and ideas, setting many milestones in sports and culture.


The Lifecycle of the Can

Naturally, Red Bull’s production and global distribution needs energy and thus causes an environmental impact. Whether through increasing implementation of wall-to-wall production or optimisation of its supply chain, Red Bull sets itself ambitious targets to further minimise its environmental impact and energy use.

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Explore the world behind the can